SOUND OF FABRIC
AMMAN, JORDAN 2023
BRAND & CONCEPT
Sound of Fabric is a fashion brand that celebrates the beauty of fabric. We decided to play with the literacy of the name and started with a manual exploration engraving small pieces of fabrics. The visual system was later inspired by the poetry of its footprints, textures, and combinations. We added color in a digital phase, thinking of it as the sound in the composition and defining a vibrant palette inspired by the Do scale. The logo stands out in a bold black type, as a big sound in the middle of the music. Finally, the photography showcases the simplicity of a good fabric proving that it needs anything else to stand out.
SCOPE OF WORK
CREATIVE DIRECTION|
ART DIRECTION
BRANDING
GRAPHIC DESIGN
PHOTOGRAPHY
TEAM
Creative Direction Ufficio Studio
Graphic Design Crista Bernasconi & Sofía Noceti
Project Manager Carolina Corti
PH María Eugenia Solla
PH Assistant Alejandro Chen
Model Lia Jump Models
SOUND OF FABRIC
AMMAN, JORDAN 2023
Sound of Fabric is a fashion brand that celebrates the beauty of fabric. We decided to play with the literacy of the name and started with a manual exploration engraving small pieces of fabrics. The visual system was later inspired by the poetry of its footprints, textures, and combinations. We added color in a digital phase, thinking of it as the sound in the composition and defining a vibrant palette inspired by the Do scale. The logo stands out in a bold black type, as a big sound in the middle of the music. Finally, the photography showcases the simplicity of a good fabric proving that it needs anything else to stand out.
SCOPE OF WORK
CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, PHOTOGRAPHY
TEAM
Creative Direction Ufficio Studio
Graphic Design Crista Bernasconi & Sofía Noceti
Project Manager Carolina Corti
PH María Eugenia Solla
PH Assistant Alejandro Chen
Model Lia Jump Models
OFFICE HOURS
MON-FRI 10am-6pm
Buenos Aires (Arg) GMT-3