BRAND & CONCEPT

Niceshit is a Barcelona-based animation studio born from the irreverence of three colleagues with a shared obsession: finding new ways to tell stories. At their 10th anniversary, they called us to redesign their identity without losing what defines them: a smart, human team deeply committed to every project.From the start, we understood their work needed no extra visual layer. What we wanted to amplify was their voice. Our goal was to capture two things that were central to their work method: the collaborative team and the off-screen ideas where every project is born.
So we proposed building a custom typeface from the handwritten alphabets of all three founders: a flexible system with multiple variables per character, designed to work across different contexts and scales without losing identity.
The direction made us completely rethink the process. It was our first time designing a typeface, and we were doing it in the most unorthodox way possible. With no visual references, we let the conceptual bet guide every decision. Doing what's easy to say and hard to actually do: designing from the idea.
The Niceshit Non-Regular was then paired with a more stable sans serif of equal weight and spirit, one representing process, the other delivery. The logotype and phonogram ‘nsh’ came later as a synthesis and timeless symbols of the brand. A low contrast palette with a single blue accent completes the system. We then applied the full identity across brand applications and their website, the studio's main point of contact with clients. To complete the dream job, Niceshit brought their full force to the launch: a special series of 2d illustrations and 3d animations, their magical team photos and the coolest goodies.
The new brand comes directly from the people who build it every day. Their handwriting is unique and unrepeatable, and that was precisely the point when defining their voice: no hierarchies, no egos, three directors on every project. Unmistakably Niceshit.

SCOPE OF WORK

CREATIVE DIRECTION
ART DIRECTION
BRANDING
GRAPHIC DESIGN
CUSTOM FONT DESIGN
WEB DESIGN & DEVELOPMENT