This brand identity draws inspiration from the wild nature and the organic beauty of unexplored landscapes. Froloff Jewelry is centered around simplicity and elegance, with a handcrafted design that aims to capture the essence of natural elements in each piece of jewelry it produces. The collection is based on natural stones and noble metals, and each piece is crafted with the same delicacy that nature uses to shape its forms and textures. Each jewel is a unique work of art, inspired by natural elements such as sand, the sea, mountains, and the organic lines of flora and fauna. From a visual identity perspective, the brand strives to create a perfect balance between natural beauty and elegant simplicity. When wearing these jewels, customers can feel a connection to nature and carry with them a small piece of the beauty and harmony that surrounds us. Froloff is for those who seek a unique and authentic experience, who appreciate craftsmanship and the beauty of natural elements, and who wish to connect with nature through jewelry.