Inspired by the unique atmosphere of San Martín de los Andes, Forastera blends a love for the land with the culture of coffee. Its visual identity takes shape through a solid, confident logo that adapts to the shifting silhouettes of the surrounding mountains. At its center, a woman climbs while holding a cup, like a coffee explorer. The brand seamlessly weaves together the language of maps and local photography, processed through risograph printing, to create a system that feels both grounded and exploratory. A rich color palette — blending warm and cool tones — evokes the contrast between winter and summer in a place where everything transforms with the seasons, bringing warmth and depth to every application. Forastera is finally a tribute to adventure, exploration, and the search for a refugio in the heart of the Patagonian.

TEAM

Creative Direction Ufficio Studio
Graphic Design Crista Bernasconi, Sofia Noceti
Illustration Juan Casal
Mountains PH Delfina Noceti & Sofia Noceti
Risograph Printing Ediciones El Fuerte
Case PH Ufficio Studio