The scope of work included the design of the logotype, graphic and symbolic system, interior and exterior signage, wayfinding, marble and bronze interventions, and the complete packaging system (gelato cups, bonbon boxes, macarons, chocolates, and napkins), as well as menus, tote bags, name tags, flavor naming, and product photography production, covering both design and production.
The identity draws inspiration from Roman stone inscriptions, evoking tradition, craftsmanship, and durability. The logotype and the primary typeface, Louize Display, reference chiseled lettering. As a complementary symbol, a coin was developed to represent the “Empire of Dolce,” featuring the Figlio “F” on one side and the profile of its emperor on the other, inspired by the Colossus — a monumental sculpture designed by Foguel and integrated into the space. From an architectural perspective, all elements adhere to a material language aligned with Figlio’s spirit. Signage and brand applications are executed using noble materials such as bronze and engraved stone, reinforcing a traditional, magnanimous, and powerful identity that invites immersion into the classical world of gelato and coffee.